National Open University Library

Advertising Management (Record no. 18373)

MARC details
000 -LEADER
fixed length control field 00382nam a22001457a 4500
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780074517802
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HF5823 .M63 2008
Item number 1
MAIN ENTRY--AUTHOR NAME
Personal name Manendra Mohan
TITLE STATEMENT
Title Advertising Management
Remainder of title Concepts and Cases
Copyright Date
Place of publication Indian
Name of publisher Tata McGraw-Hill
Year of publication or production 2008
PHYSICAL DESCRIPTION
Number of Pages xi,415P.
Other physical details Images
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business Management
ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Full call number Accession Number Koha item type Permanent Location Current Location Date acquired
HF5823 .M63 2008 0014998 Books NOUN Wuse II Study Centre, Abuja NOUN Wuse II Study Centre, Abuja 09/22/2026