National Open University Library

Entrepreneurship : (Record no. 2283)

MARC details
000 -LEADER
fixed length control field 01078cam a22002054a 4500
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132555524
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132555522
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131393905
INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131393901
MAIN ENTRY--AUTHOR NAME
Personal name Barringer, Bruce R
TITLE STATEMENT
Title Entrepreneurship :
EDITION STATEMENT
Edition statement 4th ed
PHYSICAL DESCRIPTION
Number of Pages xxv, 563 pages :
Other physical details color illustrations ;
FORMATTED CONTENTS NOTE
Formatted contents note Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Entrepreneurship
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New business enterprises
ADDED ENTRY--PERSONAL NAME
Personal name Ireland, R. Duane
ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Permanent Location Current Location Date acquired Full call number Accession Number Koha item type
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 01/31/2023 HD65.5 E58 2013 0161548 Books
Gabriel Afolabi Ojo Central Library (Headquarters). Gabriel Afolabi Ojo Central Library (Headquarters). 01/31/2023 HD65.5 E58 2013 MHQ0161549 Books

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