Mass communication theories : (Record no. 261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01398cam a22001698i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367538392 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367533533 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2301 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | DeFleur, Melvin L. |
| TITLE STATEMENT | |
| Title | Mass communication theories : |
| EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | pages cm |
| SUMMARY, ETC. | |
| Summary, etc | "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | DeFleur, Margaret H., |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 11/23/2022 | P90 .M37 2022 | 0162409 | Books |