Basic marketing : (Record no. 3489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00711cam a2200205 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256068658 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256083983 (International ed.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E. Jerome |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| EDITION STATEMENT | |
| Edition statement | 10th ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 734 p. : |
| Other physical details | col. ill. ; |
| Accompanying material | 1 computer disk (5 1/4 in.) |
| GENERAL NOTE | |
| General note | System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Gabriel Afolabi Ojo Central Library (Headquarters). | Gabriel Afolabi Ojo Central Library (Headquarters). | 03/21/2023 | HF5415.13 .M33 1990 | 00133 | Books |