Introductory Economics for Business and Management (Record no. 4942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00810nam a2200133 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077095618 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0077095611 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Julian Gough |
| TITLE STATEMENT | |
| Title | Introductory Economics for Business and Management |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 354p. |
| Other physical details | 7.5 x 0.75 x 9.6 inches |
| SUMMARY, ETC. | |
| Summary, etc | This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/24/2023 | HD30.22 .G68 2000 | 0006513 | Books |