Marketing management and strategy / (Record no. 5058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00380cam a2200145 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132622394 (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Doyle, Peter, |
| TITLE STATEMENT | |
| Title | Marketing management and strategy / |
| EDITION STATEMENT | |
| Edition statement | 3nd ed., rev. ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 465 p. : |
| Other physical details | ill. ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415 .D69 2002 | 0004747 | Books |