Basic marketing : (Record no. 5108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01381cam a2200205 i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078028984 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0078028981 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259060762 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1259060764 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P426 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D., |
| TITLE STATEMENT | |
| Title | Basic marketing : |
| EDITION STATEMENT | |
| Edition statement | 19th edition. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 725 pages : |
| Other physical details | color illustrations ; |
| SUMMARY, ETC. | |
| Summary, etc | From the publisher. Built on a strong foundation, Basic Marketing, 19th edition, with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF4515.13 .B37 2014 | 0025116 | Books |
| Spec. Study Centre Immigration, Gwagwalada, Abuja | Spec. Study Centre Immigration, Gwagwalada, Abuja | 10/04/2023 | HF4515.13 .P47 2014 | 0185787 | Books |