Consumer behavior & marketing strategy / (Record no. 5112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01311cam a2200217 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073404769 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073404764 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071267816 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071267816 (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Peter, J. Paul |
| TITLE STATEMENT | |
| Title | Consumer behavior & marketing strategy / |
| EDITION STATEMENT | |
| Edition statement | 9th ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 554 p. : |
| Other physical details | ill. ; |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 08/22/2023 | HF5415.3 P47 2010 | 0181637 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.32 .P47 2010 | 0022835 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.32 .P47 2010 | 0022836 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.32 .P47 2010 | 0022872 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.33 .P47 2010 | MGT0025161 | Books |
| Spec. Study Centre Immigration, Gwagwalada, Abuja | Spec. Study Centre Immigration, Gwagwalada, Abuja | 08/30/2023 | HF5415.3 P47 2010 | 0185633 | Books |