Consumer behavior : (Record no. 5118)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618cam a22002174a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072316020 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072411732 (disk) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072416882 (book + disk) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342/0973 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hawkins, Del I. |
| TITLE STATEMENT | |
| Title | Consumer behavior : |
| EDITION STATEMENT | |
| Edition statement | Eighth edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 775 pages : |
| Other physical details | illustrations (some color) ; |
| Accompanying material | 1 computer disk (3 1/2 in) |
| SERIES STATEMENT | |
| Series statement | The Irwin/McGraw-Hill series in marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market surveys |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth A. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.33 .U6 H38 2001 | 0004964 | Books |