Consumer Behavior: Building Market Strategy (Record no. 5119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710nam a2200133 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071315128 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Del I. Hawkins |
| TITLE STATEMENT | |
| Title | Consumer Behavior: Building Market Strategy |
| EDITION STATEMENT | |
| Edition statement | 12th edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 772 pages |
| Other physical details | 8.3 x 1.2 x 10.3 inches |
| SUMMARY, ETC. | |
| Summary, etc | <br/>Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.33 .U6 H38 2013 | 0025162 | Books |