Strategic marketing problems : (Record no. 5123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00462cam a2200169 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131819429 : |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0205161707 (case) |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A |
| TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| EDITION STATEMENT | |
| Edition statement | 7th ed., Annotatated [sic] instructor's ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 738 p. : |
| Other physical details | ill. ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415.135 .K47 1995 | 0006043 | Books |