Marketing (Record no. 5128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01284nam a2200169 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1260597592 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1260597598 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dhruv Grewal Professor |
| TITLE STATEMENT | |
| Title | Marketing |
| EDITION STATEMENT | |
| Edition statement | 8th edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 686pages |
| Other physical details | 10.83 x 1.06 x 8.46 inches |
| GENERAL NOTE | |
| General note | <br/><br/><br/> |
| SUMMARY, ETC. | |
| Summary, etc | Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.<br/><br/>The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today's mobile and modern students and instructors. <br/><br/>Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog. <br/><br/><br/> |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael Levy |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/30/2023 | HF5415 .M37 2022 | 0162624 | Books |