Essentials of Marketing Research (Record no. 5167)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01085nam a22001217a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071220283 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0071220286 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Joseph F Hair |
| TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| GENERAL NOTE | |
| General note | "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415.2 E87 2010 | 0022890 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415.2 E87 2010 | MGT0021299 | Books |