Principles and practice of marketing / (Record no. 5171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368pam a2200145 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077079353 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jobber, David, |
| TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 745 p. : |
| Other physical details | ill. (some col.) ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415.J62 2007 | 0006015 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415.J62 2007 | MGT0006016 | Books |