Principles of marketing / (Record no. 5174)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00404cam a2200157 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131902083 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Principles of marketing / |
| EDITION STATEMENT | |
| Edition statement | 7th ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415 .K67 1996 | 0006014 | Books |