ESSENTIALS OF MARKETING (Record no. 5175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00753nam a22001457a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077098609 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0077098605 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Geoff Lancaster |
| TITLE STATEMENT | |
| Title | ESSENTIALS OF MARKETING |
| EDITION STATEMENT | |
| Edition statement | 4TH |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 570 pages |
| GENERAL NOTE | |
| General note | The new edition of "Essentials of Marketing" synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415 .L36 2002 | 0006003 | Books |
| Faculty of Management Science Library | Faculty of Management Science Library | 05/31/2023 | HF5415 .L36 2002 | MGT0025742 | Books |