Marketing for hospitality and tourism / (Record no. 6554)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00469pam a22001814a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131193783 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94/098/8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| EDITION STATEMENT | |
| Edition statement | Fourth edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 932 pages : |
| Other physical details | illustrations (chiefly color) ; |
| GENERAL NOTE | |
| General note | Includes index |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Hospitality industry |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 07/27/2023 | TK911.3 K64 2006 | 0182346 | Books |