Contemporary Advertising and Integrated Marketing Communications / (Record no. 6780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647cam a2200205 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071220606(looseleaf : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073530034 (looseleaf : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5821 .A732 2011 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. |
| TITLE STATEMENT | |
| Title | Contemporary Advertising and Integrated Marketing Communications / |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 774 p. : |
| Other physical details | ill. ; |
| GENERAL NOTE | |
| General note | Prev. ed. has title: Contemporary advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F., |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 08/22/2023 | HF5821 .A73 2011 | 0181696 | Books |
| Kaduna Study Centre | Kaduna Study Centre | 07/31/2023 | HF5821 .A73 2011 | 0173626 | Books |