Marketing Management / (Record no. 6781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613cam a22002054a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131357976 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5546 .K67 2009 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing Management / |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | 816p : |
| Other physical details | col. ill. ; |
| GENERAL NOTE | |
| General note | Various multi-media instructional aids, including a web site, are available to supplement the text. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración de mercadeo |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategisch management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kaduna Study Centre | Kaduna Study Centre | 07/31/2023 | HF5545 .K67 2009 | 0173614 | Books |