Microeconomics and behavior / (Record no. 7160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02179cam a22002778i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259394034 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1259394034 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259919565 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1259919560 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260575644 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1260575640 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.5 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Frank, Robert H., |
| TITLE STATEMENT | |
| Title | Microeconomics and behavior / |
| EDITION STATEMENT | |
| Edition statement | Tenth edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 600 pages : |
| Other physical details | illustrations (some color) ; |
| SERIES STATEMENT | |
| Series statement | The McGraw-Hill series in economics |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Introduction. Thinking like an economist ; Supply and demand -- Part 2. The theory of consumer behavior. Rational consumer choice ; Individual and market demand ; Applications of rational choice and demand theories ; The economics of information and choice under uncertainty ; Departures from standard rational choice models (with and without regret) -- Part 3. The theory of firm and market structure. Production ; Costs ; Perfect competition ; Monopoly ; A game-theoretic approach to strategic behavior ; Oligopoly and monopolistic competition -- Part 4. Factor markets. Labor ; Capital -- Part 5. General equilibrium and welfare. Externalities, property rights, and the Coase theorem ; General equilibrium and market efficiency ; Government |
| SUMMARY, ETC. | |
| Summary, etc | "Would also be accessible and engaging to students. The more common approach in this market has been to emphasize one of these dimensions or the other. For example, some texts have done well by sacrificing rigor in the name of user-friendliness. But although such books sometimes keep students happy, they often fail to prepare them for upper-division courses in the major. Others texts have succeeded by sacrificing accessibility in the name of rigor, where rigor all too often means little more than mathematical density. These courses overwhelm many undergraduates, and even those few who become adept at solving well-posed mathematical optimization problems are often baffled by questions drawn from everyday contexts"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Microeconomics |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economic man |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Self-interest |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Social Sciences | Faculty of Social Sciences | 08/04/2023 | HB1071.2. F73 2021 | 0162743 | Books |