Media effects research : (Record no. 7475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01471cam a2200181 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781111344450 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1111344450 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sparks, Glenn Grayson |
| TITLE STATEMENT | |
| Title | Media effects research : |
| EDITION STATEMENT | |
| Edition statement | Fourth edition |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 314 pages : |
| Other physical details | illustrations ; |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. A scientific approach to the study of media effects -- 2. Scientific methods in media effects research -- 3. A brief history of media effects research -- 4. Time spent with mass media : reasons and consequences -- 5. Effects of media violence -- 6. Sexual content in the media -- 7. Media that stir emotions -- 8. Persuasive effects of the media -- 9. The effects of news and political content -- 10. The effects of media stereotypes -- 11. The impact of new media technologies -- 12. Meet Marshall McLuhan : a less scientific approach to media impact -- Appendix. Theories and theoretical concepts discussed in the text (by chapter) |
| SUMMARY, ETC. | |
| Summary, etc | "MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media."--The Publisher |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P89 .O93 2013 | 0184862 | Books |
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P89 .O93 2013 | 0184865 | Books |