Mass media research : (Record no. 7480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01079cam a2200193 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781439082744 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 143908274X |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wimmer, Roger D |
| TITLE STATEMENT | |
| Title | Mass media research : |
| EDITION STATEMENT | |
| Edition statement | 9th ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 464 pages : |
| Other physical details | illustrations (some color) ; |
| SERIES STATEMENT | |
| Series statement | Wadsworth series in mass communication and journalism |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations |
| SUMMARY, ETC. | |
| Summary, etc | Explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research and experimental research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P89 .W56 2011 | 0158047 | Books |
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P89 .W56 2011 | 0158081 | Books |
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P89 .W56 2011 | 000316 | Books |