Introduction to mass communication / (Record no. 7503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389cam a22002058i 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780495902904 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260570861 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260007312 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baran, Stanley J., |
| TITLE STATEMENT | |
| Title | Introduction to mass communication / |
| EDITION STATEMENT | |
| Edition statement | 6TH edition. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | pages cm |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. |
| SUMMARY, ETC. | |
| Summary, etc | "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media and culture. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media literacy. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Faculty of Social Sciences | Faculty of Social Sciences | 08/07/2023 | P90 .B37 2021 | 0162247 | Books |