Marketing management and strategy / (Record no. 8815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457pam a2200169 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273651501 (pbk.) : |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Doyle, P. |
| TITLE STATEMENT | |
| Title | Marketing management and strategy / |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 446 p. : |
| Other physical details | ill.. ; |
| GENERAL NOTE | |
| General note | Previous ed.: London : Prentice Hall Europe, 1997. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 08/18/2023 | HF5415 .D69 2002 | 0181576 | Books |