Principles of Contemporary Marketing / (Record no. 9042)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00426pam a2200157 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324536508 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 032453650X (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kurtz, David L. |
| TITLE STATEMENT | |
| Title | Principles of Contemporary Marketing / |
| EDITION STATEMENT | |
| Edition statement | International student ed. |
| Copyright Date | |
| Place of publication | Australia |
| Name of publisher | Thomson |
| Year of publication or production | 2008 |
| PHYSICAL DESCRIPTION | |
| Number of Pages | liv, 664p. Various pagination |
| Other physical details | ill., pbk |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 08/22/2023 | HF5415 .K87 2008 | 0181639 | Books |