MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01984cam a2200313 a 4500 |
| CONTROL NUMBER |
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| control field |
3545423 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230822192504.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971203s1998 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
97045406 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761915362 (acidfree paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761915370 (pbk. : acidfree paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P91.3 |
| Item number |
.B386 1998 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23/072 |
| Edition number |
21 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger, Arthur Asa, |
| Dates associated with a name |
1933- |
| TITLE STATEMENT |
|---|
| Title |
Media research techniques / |
| Statement of responsibility, etc. |
Arthur Asa Berger. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks : |
| Name of publisher, distributor, etc. |
Sage Publications, |
| Date of publication, distribution, etc. |
c1998. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 175 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 167-168) and indexes. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Research |
| -- |
Methodology. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html">http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html</a> |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html">http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html</a> |
| LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |