Media research techniques / (Record no. 9092)
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000 -LEADER | |
---|---|
fixed length control field | 01984cam a2200313 a 4500 |
CONTROL NUMBER | |
control field | 3545423 |
CONTROL NUMBER IDENTIFIER | |
control field | OSt |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230822192531.0 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 971203s1998 caua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 97045406 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0761915362 (acidfree paper) |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0761915370 (pbk. : acidfree paper) |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | P91.3 |
Item number | .B386 1998 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.23/072 |
Edition number | 21 |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Berger, Arthur Asa, |
Dates associated with a name | 1933- |
TITLE STATEMENT | |
Title | Media research techniques / |
Statement of responsibility, etc. | Arthur Asa Berger. |
EDITION STATEMENT | |
Edition statement | 2nd ed. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Thousand Oaks : |
Name of publisher, distributor, etc. | Sage Publications, |
Date of publication, distribution, etc. | c1998. |
PHYSICAL DESCRIPTION | |
Extent | viii, 175 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 167-168) and indexes. |
FORMATTED CONTENTS NOTE | |
Formatted contents note | Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Mass media |
General subdivision | Research |
-- | Methodology. |
ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Publisher description |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html">http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html</a> |
ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Table of contents only |
Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html">http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html</a> |
LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Suppress in OPAC | No |
No items available.