Marketing Management : knowledge and skills (Record no. 9218)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200157 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256092257 |
| MAIN ENTRY--AUTHOR NAME | |
| Personal name | Peter, J. Paul. |
| TITLE STATEMENT | |
| Title | Marketing Management : knowledge and skills |
| EDITION STATEMENT | |
| Edition statement | 3rd ed |
| PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 943 p. ; |
| Other physical details | hbk |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Jos Study Centre | Jos Study Centre | 08/23/2023 | HF5415 .P47 1991 | 0181632 | Books |