"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) Foundations of Professional Personal Training is the textbook for the canfitpro organization's personal trainer education program. Topics range from the basics of developing a training program and understanding human physiology to recruiting and retaining clients and managing a training business with professionalism and ethics. The third edition expands coverage of virtual training topics such as using social media to build your business and inclusive fitness topics such as reaching underserved populations. The book helps prepare students to achieve the canfitpro Personal Training Specialist certification"--