Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type:
TextNew York McGrawHill 2011Edition: 13th edDescription: xl, 774 p. : illISBN: 9780073530031 (looseleaf : alk. paper); 0073530034 (looseleaf : alk. paper)Subject(s): AdvertisingDDC classification: 659.1
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Spec. Study Centre Immigration, Gwagwalada, Abuja | HF5821 .A74 2011 (Browse shelf(Opens below)) | Available | 0185782 |
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Prev. ed. has title: Contemporary advertising.
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