Business : a changing world / O.C. Ferrell, University of New Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
Material type: TextPublisher: New York : McGraw-Hill Irwin, [2014]Edition: Ninth editionDescription: xxxiv, 616 pages : illustrationsISBN: 9780078023132; 0078023130; 9781259060526; 1259060527Subject(s): Business | ManagementDDC classification: 650Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Spec. Study Centre Immigration, Gwagwalada, Abuja | HF1008 .F47 2014 (Browse shelf(Opens below)) | Available | 0185786 |
Browsing Spec. Study Centre Immigration, Gwagwalada, Abuja shelves Close shelf browser (Hides shelf browser)
HF5686 .B76 2009 Cost Accounting: Principles and Applications | HF5686.C8 .L36 2011 Cost accounting | HF415.5.L83 Customer service : | HF1008 .F47 2014 Business : a changing world / | HF1008 .I58 2009 Introduction to Business | HF1009.5 .G43 2010 International Marketing | HF1017 .B69 2012 Essentials of business statistics / |
Includes index.
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning.
This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.
There are no comments on this title.