Consumer behavior : implications for marketing strategy / Del I. Hawkins, Kenneth A. Coney, Roger J. Best.
Material type: Text McGraw Hill 2013Edition: 13th edDescription: xxvii, 772 p. : illISBN: 9780071315128Subject(s): Consumers | Market surveys | Consumer behavior | Market surveysDDC classification: 658.83/42Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Spec. Study Centre Immigration, Gwagwalada, Abuja | HF5415.33 .H39 2013 (Browse shelf(Opens below)) | Available | 0186350 |
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HF5415.13.L44 Analysis for Market Planning. | HF5415.15 .B54 2010 Business to Business Marketing A value-Driven approach | HF5415.2 .H35 2013 Essentials of marketing research / | HF5415.33 .H39 2013 Consumer behavior : implications for marketing strategy / | HF5415.5.L83 Customer service : | HF5438.2 .F88 2011 Fundamentals of selling : customers for life through service / | HF5438.25 .F88 2011 ABC's of relationship selling through service / |
Includes bibliographical references and indexes.
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