Mastering the craft of sport business -- Essential lessons for the sport business professional -- Fostering meaningful business relationships -- Executing a consistent process and vision -- Filling an industry need -- Building a championship brand -- A mindset of authenticity : the first step in a successful sport business venture -- Handling crises calmly and capably -- Building a brand that reflects your core values -- Harnessing modern media strategies -- Changing technologies, changing consumption -- Using analytics and social media effectively -- Translating technology into new markets -- Developing business deals consistent with Your core values -- The arc of the deal -- Working toward consensus -- The importance of marketing in deal making -- Operating successfully in the public and private domains : the birth of MAPS and the rebirth of Oklahoma City -- Mastering licensing strategies as part of your brand -- Securing strategic sponsorships : the sponsor's perspective -- Securing strategic sponsorships : the rights holder's perspective -- Creating a framework for leadership -- Operationalizing philosophy and values while building a culture of integrity and excellence -- Championing equity, diversity, and inclusion in the workplace -- Leadership lessons learned the hard way -- Cultivating a winning edge -- Sustaining excellence : from stadiums to stewardship.

"Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career. This revised edition includes new material added to the front and back matter, including a prologue, supplemental contribution pieces, and media perspective on the pandemic from a leading journalist"--