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The myth and propaganda of Black buying power : media, race, economics / Jared A. Ball

By: Ball, Jared A [author.]Contributor(s): Ohio Library and Information NetworkMaterial type: TextTextPublisher: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer, [2023]Edition: Second editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9783031265495; 3031265491Subject(s): African Americans -- Economic conditions | African Americans -- Social conditions | African American consumersAdditional physical formats: Print version:: No title; Print version:: Myth and propaganda of Black buying power.DDC classification: 331.6396073 LOC classification: E185.8 | .B35 2023Online resources: OhioLINK Connect to resource | SpringerLink Connect to resource | SpringerLink Connect to resource (off-campus)
Contents:
Intro -- Foreword -- Preface to the Second Edition (2023) -- Preface to the First Edition (2020) -- A Brief Note On Meaning -- 1 Introduction -- 2 Propaganda Versus Economics: Constructing A Myth -- 3 Buying Power Not Protest: The Myth Prevents Unrest -- 4 The Myth's "Big Three" Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey -- 5 The Myth at Play: A Most Suitable Environment -- 6 Cryptoganda: The Newest Bottle for Very Old Brandy -- 7 Freedom Was the Call but "Instead, They Got a Bank" -- 8 Conclusion -- References -- Index
Summary: The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while buying power is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition. Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the iMiXWHATiLiKE! podcast. His decades of journalism, media, writing, and political work can be found at imixwhatilike.org. Ball has also been named as one of 2022s Marguerite Casey Foundations Freedom Scholars
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HC110.05 .B35 2023 (Browse shelf(Opens below)) Available 0194517
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HC110.05 .B35 2023 (Browse shelf(Opens below)) Available 0194516
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HC110.05 .B35 2023 (Browse shelf(Opens below)) Available 0194515

Includes bibliographical references and index

Intro -- Foreword -- Preface to the Second Edition (2023) -- Preface to the First Edition (2020) -- A Brief Note On Meaning -- 1 Introduction -- 2 Propaganda Versus Economics: Constructing A Myth -- 3 Buying Power Not Protest: The Myth Prevents Unrest -- 4 The Myth's "Big Three" Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey -- 5 The Myth at Play: A Most Suitable Environment -- 6 Cryptoganda: The Newest Bottle for Very Old Brandy -- 7 Freedom Was the Call but "Instead, They Got a Bank" -- 8 Conclusion -- References -- Index

Available to OhioLINK libraries

The second edition of this Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while buying power is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. A new foreword by Dr. Darrick Hamilton, Henry Cohen Professor of Economics and Urban Policy at the New School (in New York, USA), and a new chapter on cryptocurrencies are included in this new edition. Dr. Jared A. Ball Professor of Africana and Communication Studies at Morgan State University in Baltimore, MD. and host of the iMiXWHATiLiKE! podcast. His decades of journalism, media, writing, and political work can be found at imixwhatilike.org. Ball has also been named as one of 2022s Marguerite Casey Foundations Freedom Scholars

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