Digital content marketing : creating value in practice / edited by Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser.
Material type:
TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2024Copyright date: ©2024Edition: First EditionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781000987553; 9781003346500Subject(s): Internet marketing | Strategic planning | Value addedAdditional physical formats: Print version:: Digital content marketingDDC classification: 658.8/72 LOC classification: HF5415.1265Summary: "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.K76 2024 (Browse shelf(Opens below)) | Available | 0194546 | |
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.K76 2024 (Browse shelf(Opens below)) | Available | 0194547 | |
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Books
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Gabriel Afolabi Ojo Central Library (Headquarters). | HF5415.K76 2024 (Browse shelf(Opens below)) | Available | 0194548 |
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| HF5415 .F86 2024 Funding and nonprofit marketing : a research overview / | HF5415 .F86 2024 Funding and nonprofit marketing : a research overview / | HF5415.K76 2024 Digital content marketing : creating value in practice / | HF5415.K76 2024 Digital content marketing : creating value in practice / | HF5415.K76 2024 Digital content marketing : creating value in practice / | HF5415 .L34 2023 Digital marketing strategy : create strategy, put it into practice, sell more / | HF5415 .L34 2023 Digital marketing strategy : create strategy, put it into practice, sell more / |
Includes bibliographical references and index.
"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher.
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