Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Material type:
TextSeries: Publisher: Boston : Irwin/McGraw Hill, [2001]Copyright date: ©2001Edition: Eighth editionDescription: xxiv, 775 pages : illustrations (some color) ; 1 computer disk (3 1/2 in)ISBN: 0072316020; 0072411732 (disk); 0072416882 (book + disk)Subject(s): Consumer behavior | Market surveys | Consumer behavior
| Item type | Current library | Call number | Status | Date due | Barcode |
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Lagos Study Centre | HF 5415.33 .U6 H38 2004 (Browse shelf(Opens below)) | Available | 08141042 |
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