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The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

By: Mark, MargaretContributor(s): Pearson, CarolMaterial type: TextText McGraw-Hill 2001Description: xii, 384 p. : illISBN: 0071364153 (acidfree paper)Subject(s): Product management | Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Click here to access online | Click here to access online | Click here to access online
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Lagos Study Centre
HF5415.15 .M37 2001 (Browse shelf(Opens below)) Available 08141047

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