Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp
Material type:
TextPublisher: Mason, Ohio : Thomson South-Western, [2003]Copyright date: ©2003Edition: Sixth editionDescription: xxi, 650 pages : illustrations (some color)ISBN: 0030352711; 9780030352713Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Lagos Study Centre | HF5415.123 .S54 2003 (Browse shelf(Opens below)) | Available | 0004847 |
Browsing Lagos Study Centre shelves Close shelf browser (Hides shelf browser)
| HF5415 .Z54 2002 Effective marketing : creating and keeping customers / | HF5415.122 . S64 1996 Ethics in marketing / | HF5415.123 .O59 1997 Marketing Communication Marketing Communication : key to the study of Marketing | HF5415.123 .S54 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.1263 .C67 1989 Going to market : distribution systems for industrial products / | HF5415.1265 .I57 2003 Internet Marketing Internet Marketing | HF 5415.1265 .R44 2000 Electronic marketing : integrating electronic resources into the marketing process / |
There are no comments on this title.