Strategy : a view from the top (an executive perspective) / Cornelis A. de Kluyver, John A. Pearce II.
Material type:
TextBOSTON PRENTIC HALL 2012Edition: 4th edDescription: xx, 211 p. : illISBN: 9780132145626; 9780132145633; 0132145626Subject(s): Executives | Leadership | ManagementDDC classification: 658.4/012
Contents:
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Makurdi Study Centre | HD38.2. D42 2012 (Browse shelf(Opens below)) | Available | 0191976 |
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What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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