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Strategic sport communication /

By: Pedersen, Paul MarkMaterial type: TextTextEdition: Third editionDescription: xi, 460 pages : illustrationsISBN: 9781492594499Subject(s): Sports administration | Communication in sportsDDC classification: 796.06/9 Summary: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
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Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education
GV713 .S77 2021 (Browse shelf(Opens below)) Available 001024

"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

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