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Basic marketing :

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublication details: Boston, Mass. : McGraw-Hill, 2005. Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 1 CD ROM (4 3/4 in.)ISBN: 0072525231 (alk. paper : hbk.); 9780072947038 (hbk.)Subject(s): MarketingDDC classification: 658.8
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jos Study Centre
HF5415 .P47 2005 (Browse shelf(Opens below)) Available 0181665
Books Books Jos Study Centre
HF5415 .P47 2005 (Browse shelf(Opens below)) Available 0181659
Books Books Faculty of Management Science Library
HF5415.13 .P47 2005 (Browse shelf(Opens below)) Available 0006082
Books Books Spec. Study Centre Immigration, Gwagwalada, Abuja
HF5415 .P47 2005 (Browse shelf(Opens below)) Available 0185758

McCarthy's name appears first on the earlier edition.

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