Marketing :
Material type:
TextEdition: Ninth editionDescription: xliiii, 580 pages : color illustrationsISBN: 9781260729184; 1260729184; 9781264209293; 1264209290; 9781264832903; 1264832907Subject(s): MarketingSummary: "Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Faculty of Management Science Library | HF5415 .M37 2022 (Browse shelf(Opens below)) | Available | 0162635 |
Includes index
"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
There are no comments on this title.