Essentials of Marketing Research
Material type: TextPublication details: McGraw-Hill Education March 4, 2020 ISBN: 1260575780; 978-1260575781Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Faculty of Management Science Library | HF5415.2 .M37 2021 (Browse shelf(Opens below)) | Available | 0162626 |
Browsing Faculty of Management Science Library shelves Close shelf browser (Hides shelf browser)
HF5415.135 .K47 1995 Strategic marketing problems : | HF5415.153 .E53 2014 Time And Opportunity | HF5415.2 .H34 2003 Marketing Research: Within a Changing Information Environment | HF5415.2 .M37 2021 Essentials of Marketing Research | HF5415.2 E87 2010 Essentials of Marketing Research | HF5415.2 E87 2010 Essentials of Marketing Research | HF5415.32 .P47 2010 Consumer behavior & marketing strategy / |
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.
There are no comments on this title.