Essential Guide to Marketing Planning /
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TextPublication details: Harlow, Eng. ; New York, NY : Pearson Education Limited 2007. Description: xiv, 268p. : illISBN: 9780273713234 (pbk.)Subject(s): MarketingDDC classification: HF5540 .W66 2007 | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Kaduna Study Centre | HF5540 .W662 (Browse shelf(Opens below)) | Available | 0173591 |
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| HF5420 .P47 2009 Marketing management / | HF5438 .F 86 2011 ABC' s of Relationship Selling Through Service | HF5445 .M84 2010 Marketing Management / | HF5540 .W662 Essential Guide to Marketing Planning / | HF5545 .K67 2009 Marketing Management / | HF5549 .F24 2006 Human Resource Management | HF5549 .T67 2008 Human Resource Management |
Includes index.
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
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