Part 1 Laying the groundwork for your business --1. The twenty-first-century entrepreneur --2. Individual leadership and entrepreneurial start-ups --3. Business idea generation and initial evaluation --Part 2 Due diligence on the business idea -- 4. External analysis --5. Business mission and strategy -- Part 3 establishing a financial foundation --6. Analyzing cash flow and other financial information --7. Financing and accounting --8. Business and financial analysis -- Part 4 Building the business --9. Legal issues with a new business --10. Human resources management --11. Marketing --12. Establishing operations -- Part 5 Important issues for entrepreneurs --13. Exit/harvest/turnaround --14. Franchising and purchasing an existing business -- Part 6 Minicases