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Exploring Corporate Strategy: text and cases

By: Johnson, GerryContributor(s): Scholes, Kevan | Whittington, RichardMaterial type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2008. Edition: 8th edDescription: xxxvi, 878p. : col. ill. ; pbkISBN: 9780273711919 (pbk.); 0273711911 (pbk.); 1405887338 (pbk.); 9781405887335 (pbk.); 9780273711964 (Instructor's manual)Subject(s): Business planning | Strategic planningDDC classification: 658.4'012 Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jos Study Centre
HD30.28 .J63 2008 (Browse shelf(Opens below)) Available 0181481

Previous ed.: 2005.

Includes index.

Accompanied by: Instructor's manual with 1 CD-ROM (4 3/4 in.)

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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