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Exploring Corporate Strategy: text and cases

By: Johnson, GerryContributor(s): Scholes, Kevan | Whittington, RichardMaterial type: TextTextUnited Kingdom Pearson Education 2008Edition: 8th edDescription: xxxvi, 878p. : col. ill. ; pbkISBN: 9780273711919 (pbk.); 0273711911 (pbk.); 1405887338 (pbk.); 9781405887335 (pbk.); 9780273711964 (Instructor's manual)Subject(s): Business planning | Strategic planningDDC classification: 658.4'012 Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jos Study Centre
HD30.28 .J63 2008 (Browse shelf(Opens below)) Available 0181481
Books Books Gabriel Afolabi Ojo Central Library (Headquarters).
HD30.28 .J64 1997 (Browse shelf(Opens below)) Available 0197259
Books Books Minna Study Centre
HD30.28 .J63 2008 (Browse shelf(Opens below)) Available 0000919

Previous ed.: 2005.

Includes index.

Accompanied by: Instructor's manual with 1 CD-ROM (4 3/4 in.)

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

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