Introduction: purpose and observations -- Principles of fundraising: time-tested truths -- Essential fundraising tools: focusing your work -- The board: where fundraising begins -- Research: working smarter -- Annual campaigns: the basis for the future -- Direct mail: how to build your donor base -- Special events: making friends, raising funds, and having fun -- Major gifts: getting to the big gifts -- Capital campaigns: building success -- Planned giving: you can do it -- Foundation grants: writing and other keys to success -- Corporate dollars: sponsorship, marketing, and more -- Technology: embrace it -- Stewardship: saying thanks pays dividends -- Putting it all together