Essentials of marketing communications / Jim Blythe.
Material type:
TextPublication details: New York : FT/Prentice Hall, 2006. Edition: 3rd edDescription: xii, 332 p. : ill. ; 25 cmISBN: 027370205XSubject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B485 2006
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Jos Study Centre | HF5415 .B59 2006 (Browse shelf(Opens below)) | Available | 0181656 | |
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Books
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Jos Study Centre | HF5415 .B59 2006 (Browse shelf(Opens below)) | Available | 0181650 |
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| HF5821 .A73 2011 Contemporary Advertising and Integrated Marketing Communications / | HF5823 .O37 2008 Principles and practice of advertising | HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF5415 .B59 2006 Essentials of marketing communications / | HF5415 .B59 2006 Essentials of marketing communications / | HF5415 .P47 2003 Essentials of marketing : a global-managerial approach / | HF5415.2 .S36 2006 Marketing research : an international approach / |
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
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