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Basic marketing : a my getting strategy planning approach

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: TextTextPublication details: New York : McGraw-Hill Irwin, c2011. Edition: 18th edDescription: vol.1, xxxix, 746p. (various pagings) : col. ill. ;pbkISBN: 9780071221108 (pbk.); 0071221107 (pbk.); 9780073529950 (hbk.); 0073529958 (hbk.)Subject(s): MarketingDDC classification: 658.8
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Jos Study Centre
HF5415 .P47 2011 (Browse shelf(Opens below)) Available 0181652

Previous ed.: Boston, Mass.: McGraw-Hill/Irwin, 2009.

"McGraw-Hill international edition" - on cover.

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